Compliance
Real reviews only. No shortcuts that put your Google Business Profile at risk. Here is the standard we hold on every review request, and how we stay on the right side of Google's policies and messaging law.
The standard
Four commitments we hold on every campaign:
- No incentives. We never tie a discount, gift, or payment to leaving or changing a review.
- No fake reviews. We only ask real clients who had a real visit.
- No review gating. We do not screen clients by how happy they are first. Every client gets the same request.
- No rank guarantees. Reviews build trust and can help your visibility, but no one can guarantee a Google ranking.
What we will and will not do
We will
- Ask your real clients for an honest review after their visit.
- Use your official Google review link.
- Send a polite reminder, without pressure and without telling people what to write.
- Keep your Business Profile details accurate.
We will not
- Buy, sell, or invent reviews.
- Offer incentives for reviews.
- Filter out clients who might be unhappy.
- Ask for a specific rating, keyword, or staff name.
- Promise a number-one spot on Google Maps.
Consent and messaging
Because we text and email your clients, consent matters. The business we work with confirms these are its own clients and that it has the right to contact them. Every message makes it clear who it is from and how to stop: reply STOP to end texts, or reply to opt out of email. We keep opt-out records and honor them.
We aim to follow the messaging rules that apply, including the US TCPA and CAN-SPAM, applicable US state laws, and, because we operate from the EU, the GDPR. This page is general information, not legal advice; each business is responsible for the consent behind its own client list.
How reviews support local visibility
Google ranks local businesses on relevance, distance, and prominence. A steady flow of genuine reviews is one honest signal of prominence, alongside a complete Business Profile, accurate details, and real proof of your work. We treat reviews as a trust signal, not a ranking trick.
Google policy references
Our approach follows Google's own guidance:

